But First, Nuun
Nuun Hydration wanted a campaign that would help them standout in a crowded space. I pitched the concept, "But first, Nuun" as a way to speak to their most differentiating quality—proactivity. Where others are reactive, Nuun optimizes performance when taken before your activity. The team developed a campaign that gently hinted at "new year, new you" (or as I like to call it, "new year, Nuun you") while highlighting the communal aspect of their brand.
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The results: The campaign outperformed goals and expectations, becoming one of the most successful campaigns in the entire Nestle brand family. Nuun increased their investment and expanded the social-first strategy into a full 360-campaign, spanning TV, amazon, and more.
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Roles: Concepting, Copywriting
Agency: Known
Art Director: Summer Snyder
GCDs: Soren Youngren, Michael Rovner
Director: Kantu Lentz
The Spots
First Thing's First
Find Your Flow
The Social
Nuun Hitting your stride starts with Nuun's optimized electrolytes.
Nuun Finding your flow begins before you meet the mat.
Nuun Going the extra mile before means going the distance during.
Nuun Stretch your limits with the hard-working electrolytes in Nuun.
The Impact
