Android XR

Role: UX Strategy and Lead Copywriter

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The brief: Create a landing page that introduces Android's newest AI product—the first XR device powered by AI.

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The challenge: Sort through technical information and adapt the narrative flow in real-time while the product was still being developed. I focused on creating a seamless and intuitive experience that allowed users to clearly understand the products and connect with their benefits emotionally. 

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The solution: To create pre-launch hype, we dreamed up a Webby-nominated landing page that reflects the immersive XR experience, giving users a taste of what's to come. This work literally set the tone for how Android speaks to the suite of XR products. I wanted the narrative to be simple, weighted, premium, and inspire user's imagination to run with possibility.