Stackwell

I was apart of the team that helped introduce Stackwell—the investing app invested in closing the racial wealth gap—to the world. I developed the brand's tone of voice while concepting the launch strategy and narrative, and writing across site, social, in-app content and print. The sweet spot? Disrupting the stuffy, obfuscating financial industry with a fresh, down-to-earth, culturally-aware voice that stands apart from the rest and invites it's target audience to see themselves in the space.

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Role: Lead Copywriter